That title is a quote from the HBO series Game Of Thrones. I was reminded of it the other day when someone used it as their reply in a comments section of an article about the current health of college football.
Many fans have been lamenting the fact yet another conference realignment move is now being made. Schools have been switching allegiance from one conference to the other for years now, but the recent decision by California schools USC and UCLA to have their athletic teams participate in the Big Ten Conference has many followers feeling this is the end of college football. They claim college football is dead.
But…who knows what the sport’s landscape will eventually look like? We are talking about a viewing activity second in popularity only to the National Football League. It’s morphing into something else…what else, who knows?
When collegiate athletic conferences were first organized many moons ago they were for the most part geographical in nature, allowing for regional rivalries to be created or enhanced, as well as to reduce team travel requirements. This also allowed fans to see their teams play home and away in certain instances.
But then TV came along. And with it, the arms race of college football was spawned where television simply couldn’t get enough of college football… and many schools spared absolutely no expense to get on television.
And that’s why we can’t have nice things like traditional college football. Television.
A quote from Drew Hamm of SBNation:
“College football going away from being a fiercely regional sport will eventually kill all that is fun and different about it. The path to becoming NFL Lite is paved with gold for TV execs, the coffers of major athletic departments and the various other power brokers in college sports who do not care what they break in their quest for one more dollar.”
For me, college football certainly was more fun and different when it was regional. My high school’s athletic teams were in a conference and always had annual rivalries with nearby towns. You looked forward each year to hosting and/or visiting your opponents, knowing fans would be with you no matter where you were playing. That’s similar to the college football we all grew up with.
Now, mega-conferences like the Big Ten and the SEC generate their universities massive revenues from television rights fees. This increased exposure on TV helps schools attract athletes and students alike, as well as motivate their alumni to donate more cash. In many instances, football-generated money pays for every other sport these universities sponsor for their students. With these changes in conference allegiance as schools try to align with the best television partners they can, some traditional rivalries have remained…but stakes have been lowered…others eliminated completely. Not just in football, but in all sports.
TV executives have decreed football – all college sports for that matter – do not need ties to geography or history or tradition. When it comes to college football, schools do need to have viewership. Lots of viewers. Some college football teams don’t have as strong a following, and their university athletic departments will wind up in a pit of schools not invited to participate in the newly-configured, upper echelon of college football.
College football is dead, but only for the version a lot of us grew up with. It wasn’t a mega-business then. It is now. Money changes everything. For two California universities to switch allegiances to a conference whose members are in the Midwest and Eastern part of the US, it is a chaotic time for some fans.
From this chaos, the ladder television provides extends upwards towards even more money and exposure.
We need to see who all makes it to the top, and what may be available for those not invited to climb. Then, we can better assess the health of college football.