Top Guns At The Box Office

Some box office history was made today as Tom Cruise’s Top Gun: Maverick passed The Avengers to become the ninth-highest grossing movie in domestic box office history. According to Variety, movie business experts believe before this film finally lands it can fly by a couple more movies on the list, Jurassic World and Titanic.

It has been a long time since I took a look at the top domestic gross box office list, as well as any list which attempts to take inflation into account to better represent how many folks actually came out and supported movies over all the years which we’ve been blessed with cinema entertainment options.

Below are two current domestic gross box office lists which I think are fun to take a glance at…

Courtesy Of Filmsite

All-Time Domestic Gross Box Office (Unadjusted for Inflation)

  1. Star Wars VII: The Force Awakens (2015)
  2. Avengers: Endgame (2019)
  3. Spider-Man: No Way Home (2021)
  4. Avatar (2009)
  5. Black Panther (2018)
  6. Avengers: Infinity War (2018)
  7. Titanic (1997)
  8. Jurassic World (2015)
  9. Top Gun: Maverick (2022)
  10. The Avengers (2012)
  11. Star Wars VIII: The Last Jedi (2017)
  12. Incredibles 2 (2018)
  13. The Lion King (2019)
  14. The Dark Knight (2008)
  15. Rogue One: A Star Wars Story (2016)
  16. Star Wars IX: The Rise of Skywalker (2019)
  17. Beauty and the Beast (2017)
  18. Finding Dory (2016)
  19. Frozen II (2019)
  20. Star Wars I: The Phantom Menace (1999)

All-Time Domestic Gross Box Office (Adjusted for Inflation)

  1. Gone With the Wind (1939)
  2. Star Wars IV: A New Hope (1977)
  3. The Sound of Music (1965)
  4. E.T. The Extra-Terrestrial (1982)
  5. Titanic (1997)
  6. The Ten Commandments (1956)
  7. Jaws (1975)
  8. Doctor Zhivago (1965)
  9. The Exorcist (1973)
  10. Snow White and the Seven Dwarfs (1937)
  11. Star Wars VII: The Force Awakens (2015)
  12. 101 Dalmatians (1961)
  13. Star Wars V: The Empire Strikes Back (1980)
  14. Ben-Hur (1959)
  15. Avatar (2009)
  16. Avengers: Endgame (2019)
  17. Star Wars VI: Return of the Jedi (1983)
  18. Jurassic Park (1993)
  19. Star Wars I: The Phantom Menace (1999)
  20. The Lion King (1994)

I am not an analytics guy but I’m smart enough to know trying to accurately compare and compile all-time box office gets a bit tricky. Nonetheless, here’s my takeaways on both of these lists:

Avatar – Look, I’m ashamed to admit somehow I missed seeing this on the big screen, but after watching it a couple of times on the small screen…I just don’t get how this movie was this beloved. Please educate me if you feel differently. That being said, I will go see the sequel at the theatre when it opens up in mid-December.

Incredibles 2 – I was incredulous this film did that much business. Like Avatar, I didn’t get the appeal. The first Incredibles was just ok for me.

Jaws – I remember sitting in the theatre watching it on its first weekend and saying to myself…I think a few more people are going to see this. I remain impressed with where it resides all-time. When I went back to see it again a few weeks later…I remember being in an awfully long line. People love sharks…at a distance, of course.

The Star Wars Franchise – What can you say? These films have resonated with moviegoers throughout the decades. I am curious to see how future films do considering the additional Star Wars streaming content that has come out recently covering different eras. I have enjoyed the recent theatrical releases, but I don’t know if we really need any more movies. However, these lists mean they’re going to keep on making them.

Top Gun: Maverick – In addition to raking in even more money before it’s done, I don’t see any way the movie doesn’t get nominated for a Best Picture Oscar. I’m betting other folks share my view, judging by its box office success.

MCU Phase Four – Staying Connected

Courtesy Marvel Studios

Contains Spoilers…

The Marvel Cinematic Universe (MCU) – for those who have not traversed it – is a reference to the collection of theatrical movies and streaming series featuring their comic book superhero characters. The basic template Marvel has utilized is telling distinct stories about their characters, while also interweaving those experiences into the experiences of other characters, forming a team narrative.

The discussions among Marvel fans in my little corner of the world these days are two-fold…does Marvel recognize what they need to do to keep a large, global audience fully engaged…and if they do…does that audience feel inclined to continue their investment in all things Marvel based on their recent content?

In 2018-2019, Marvel released Avengers: Infinity War and Avengers: Endgame in theatres, which served as the culmination of what they call Phase Three of their planned storytelling. Phase Four of their theatrical schedule began with the release of Black Widow last year. Since then, they’ve released Shang-Chi and the Legend of the Ten Rings, Eternals, Spider-Man: No Way Home, Doctor Strange in the Multiverse of Madness, and the recently released Thor: Love and Thunder.

In this new Phase, Marvel also has released a great deal of existing and new character storylines within their streaming series: WandaVision, The Falcon and the Winter Soldier, Loki, What If?, Hawkeye, Moon Knight, and Ms. Marvel.

I have seen all of these Marvel properties. While I enjoyed comics when I was young, I have little recollection of them now. When I watch Marvel movies or series, I don’t have that iconic comic book background to know what is canon to the comics or not…and I don’t have a clue what might come next. So to provide some context, the following is from a guy who only absorbs what the Marvel movies and series provide. I rarely know how it ties back to the source material, and I’m certainly unable to puzzle together where superhero stories may eventually crossover…and a common villain or villains might appear.

First off, it should be noted in concluding its prior Phases Marvel did an incredible job of putting together several blockbuster theatrical releases with a finite number of characters, in a limited number of films, then intersecting their stories together to forge a high-quality resolution to the overall, narrative arc. The bar was set really, really high for Phase Four.

It is understandable Marvel’s fan base might shrink a bit after Phase Three. There were casual fans who got aboard and enjoyed the comic book ride, but also concluded it was unique and could never be topped…and have just moved on. The graphic novel novelty was surely going to wear off for some.

Maybe they can bring those casual fans back at some point…depending on how Phase Four plays out.

It appears Marvel is ignoring the fact a chunk of their fan base, because of all that prior formulaic success, is now expecting new movies and series to at least partially bind characters’ stories together. They are looking for connections to other superhero storylines, pushing the overall narrative for this current group of superheroes forward…outside of whatever current story is being rolled out at the time. World-building is essential to Marvel’s success, but so is team-building.

I believe Marvel also needs to reconcile many fans don’t want to feel like they have to research articles covering source material just to try and find potential connections, or guess at a possible overall arc for when this next wave of superheroes will likely come together to fight an ultimate threat…as the Avengers did vs. Thanos in the last two Phase Three films. Marvel has fans who do not know a thing about the comics these characters came to life within, and still have no interest in searching for connections among superheroes.

Marvel has always enjoyed winking at their fans, dropping hints in mid-credit or end scenes of what might come next. They’ll release some still pictures here, tease a trailer there. That was fine when they were producing a relative handful of theatrical releases with a limited number of characters in earlier Phases, but with the velocity of content released early in Phase Four the firehose of information pouring out doesn’t contain relevant info connecting these superheroes. They underestimated the logical impatience many in their audience would have regarding wanting to see superheroes and their stories start team-building to at least some extent with each release.

Bottom line…I feel Marvel released too much too soon in Phase Four, and very little has been connected between the characters. And, I think that’s a problem Marvel has to pivot towards and get corrected.

Spider-Man: No Way Home was a huge hit with most Marvel fans (me included), but a lot of what has been released recently – movies and series alike – have met with mixed reactions (me included).

Doctor Strange in the Multiverse of Madness was madness. Poor Scarlet Witch. That girl has been to hell and back a couple of times now. What else can they do to her? Doctor Strange has been reduced to being a reckless, dangerous hack of a sorcerer. There was mention Marvel was going to be introducing more horror into their Phase Four. Indeed, I felt this script and story were horrible.

In Thor: Love and Thunder, Marvel did not understand the prior Thor film (Thor: Ragnarok) was successful first and foremost because of its uniqueness. With tons more humor and wackiness than was seen in a Marvel film before, and set for a third of the time within a bizarro, off-the-rails rainbow world with Jeff Goldblum of all people as a villain, it was never going to be replicated. Never. Yet, that’s exactly what Marvel so blatantly, obviously tried with Love and Thunder. They got crazy lazy, and for a character that didn’t even need another solo chapter, this movie for me landed with a thud similar to Thor’s hammer. If you pushed me for a compliment, I will say that even though this journey was God-awful throughout the ending was…acceptable.

It’s my belief these last two theatrical releases have been below the quality Marvel has given us in the past – especially with the characters of Thor and Doctor Strange – and these films barely moved the needle towards where we may be headed with the rest of Phase Four.

Love and Thunder has made over $300 million worldwide. Multiverse of Madness is closing in on a global total approaching $1 billion. Cracks in Marvel’s superiority at the box office certainly haven’t appeared in ticket sales. Audience surveys and critic reviews are where some fault lines have started to develop.

I believe Marvel needs to reconcile themselves to the fact if they want to have a chance of maintaining the lofty heights of their superhero success, their theatrical and streaming products going forward must feature more guest appearances…more hints…more clues…as to how all these current superheroes will come together to save the universe.

I’m not asking them to not surprise me…and I don’t need for everything to be spelled out completely. I’m just looking for Marvel to provide superhero storylines that start to relate in at least a partial way to each other…for these characters to start moving towards each other…building a new team…towards what hopefully will be another fan-tastic finish.

I want to stay connected with Marvel’s Phase Four. I’m just asking them to start making more connections.

Thinking Christmas

The Hallmark Movies & Mysteries channel has already started their “Merry Movie Week,” and the “mothership” Hallmark Channel will be rolling out a whole month of “Christmas in July” starting at the end of this week. When we aren’t streaming or watching sports, one of the Hallmarks is usually on our television this time of year.

You’ll see Christmas pop up here more frequently as it gets closer, but I wanted to offer three disclaimers about my outlook on the holiday itself before I/we get there. To me…

  1. Hallmark Christmas movies reflect about 15% of what real life is all about. (The % may be a bit higher for their non-Christmas fare, but not by much…)
  2. Christmas can be a truly miserable time for many people, in some cases the lowest they’ve ever felt. Others don’t acknowledge or care about it. People who go all out for Christmas should keep that in mind.
  3. I myself l-o-v-e Christmas, even though I’ve only had one or two extra-memorable ones myself.

For that matter, any holiday or “celebrated” day on our calendars can be a time of soul-crushing sadness for others. Deaths, illness, separations. They don’t follow any calendar. Much like hearing a piece of music can transport us back to a certain place in time, the calendar may do the same.

The arrival of July signifies Christmas is less than a ½ year away. Then again, several networks (including Hallmark) fire up their Yuletide offerings Halloween week (!)…which no doubt makes those who don’t enjoy the Christmas season feel worse. I myself love Halloween…and Thanksgiving…and like to give those holidays total attention before then focusing in on Christmas.

Each July, when these films come on with their over-the-top messages of Christmas, I do find myself being a little nicer to folks, a little more considerate, a little more forgiving. The movies act for me as a mid-year reminder…a reset…to aspire to be the best human possible…even within the never-gonna-be-perfect-life we all reside within.

In the real world, I think all of us should never take a holiday from trying to understand what others are going through, where they are coming from, and how we can make both their day and ours a good one.